Vilamoura, in the heart of the Algarve, continues to assert itself as one of Portugal’s premier destinations for luxury tourism and leisure experiences. With its world-class marina, golf courses, resorts, and beach clubs, the region attracts discerning travelers from across Europe, the Middle East, and beyond.

In August, Vilamoura thrives with vibrant energy — from yacht tours and sunset parties to international sporting events and fine dining experiences. The area has become a magnet for high-end tourism and incentive programs, where exclusivity and atmosphere elevate every group event.

Its growing relevance also supports local economies, hospitality innovation, and Portugal’s positioning as a Mediterranean lifestyle hub. Vilamoura is more than a destination — it's a statement of style, comfort, and coastal sophistication.

Every day, long lines form outside the historic Fábrica dos Pastéis de Belém in Lisbon — a tradition as iconic as the custard tarts themselves. Originating in 1837, these sweet delicacies, made from a secret monastic recipe, have become a symbol of Portugal’s culinary identity.

In August, demand peaks as tourists and locals alike seek the authentic taste of this centuries-old tradition. Located near the Jerónimos Monastery and Belém Tower, the pastelaria contributes to a rich cultural circuit that fuses history, flavor, and storytelling.

Gastronomy plays a central role in Portugal’s tourism appeal, and the Pastéis de Belém stand as a testament to how one recipe can shape national pride — and global curiosity.

The Torre de Belém (Belém Tower), one of Lisbon’s most iconic landmarks, continues to attract thousands of visitors each week. Overlooking the Tagus River, this UNESCO World Heritage Site stands as a symbol of Portugal’s maritime history and architectural beauty.

In August, the monument becomes not just a stop on tourist itineraries, but a cultural anchor — inspiring themed guided tours, historical reenactments, and open-air exhibitions in the surrounding Belém district. Its enduring popularity reinforces Lisbon's position as a key cultural destination in Europe.

Blending history, architecture, and storytelling, the Torre de Belém remains a gateway to the past — and a magnet for tourism today.

In the height of summer, Peneda-Gerês National Park stands out as one of Portugal’s most sought-after destinations for nature, wellness, and active tourism. Visitors from across the globe are drawn to its untouched landscapes, thermal waters, traditional mountain villages, and the rich biodiversity that defines the only national park in the country.

Beyond hiking and scenic viewpoints, Gerês offers immersive experiences that reflect Portugal's rural heritage — from artisanal food tastings to guided wildlife observation and community-led tours. The growth in eco-tourism and low-impact travel has elevated the region’s relevance for agencies and brands seeking authentic, meaningful programs aligned with sustainability goals.

Gerês is not only a natural escape, but also a strategic backdrop for incentive programs, corporate retreats, and wellness-oriented group travel. The area’s increasing popularity contributes to regional economic development and promotes responsible tourism practices — a key pillar in Portugal’s tourism strategy for 2025 and beyond.

Nature, culture, and conscious travel converge in Gerês.

'Verão Clássico' (Classical Summer) in Lisbon and the 'Rali Vinho Madeira' (Madeira Wine Rally) come to an end, marking the closure of prominent cultural and sporting events. Both initiatives contributed to the dynamism of the Portuguese summer, leaving memories of moments of art, emotion, and celebration across the country.

A weekend of memorable closures.

August begins with 'Cinema no Verão' (Cinema in Summer) and the show 'Há uma festa sem começo' (There is a party without beginning) in Lisbon, promising a culturally rich month. Simultaneously, the tourism sector continues to boost the economy, demonstrating resilience and growth, despite a deceleration in gross value added generated in 2024.

Culture and prosperity mark the beginning of August in Portugal.

The month of July ends with encouraging news for tourism, with an increase in non-resident overnight stays in June. The cultural agenda was rich, with the play 'Cama para 4' and the 'Estreias da Semana' (Weekly Premieres) in cinema. In motorsports, the Madeira Wine Rally also stirred the island, celebrating a vibrant month.

A dynamic end to July in Portugal!

Tourism activity in Portugal continued to grow in May and June 2025, with a significant increase in overnight stays by non-residents, according to released data. This positive performance consolidates the sector's recovery and its resilience to challenges, confirming the country's attractiveness as a prime destination.

Portugal: a destination in full expansion.

Portugal continues to invest in modernizing its transport infrastructures in 2025, with the expansion of high-speed trains and the electric vehicle network. These improvements aim to provide a more efficient and sustainable travel experience for tourists and residents, facilitating the exploration of the country.

Sustainable mobility for a more connected future.

Resident travel in Portugal maintains an upward trajectory in the first quarter of 2025, boosting domestic tourism and the local economy. This increase demonstrates the growing interest of Portuguese people in exploring their own country, contributing to the diversification of tourist offerings and the revitalization of regions.

Portuguese discovering Portugal: domestic tourism on the rise!

MICE events in Portugal in 2025 prioritize sustainability and community engagement. The choice of less explored destinations and the integration of activities with a positive impact on local communities are growing trends, reflecting an increasing environmental and social awareness in the sector.

Events that make a difference in Portugal.

Porto has been named a finalist in the 2025 European Capital of Smart Tourism competition, standing out for its sustainable tourism practices, accessibility, and digitalization. Projects like 'Porto para Todos' and the cycle path network reinforce the city's commitment to responsible and inclusive tourism.

Porto: a smart city for the future of tourism.

As the global travel and tourism sector reaches new heights, Portugal strategically positions itself to capitalize on emerging opportunities. The continuous growth and resilience of the sector indicate a promising future, with the country adapting to new trends and demands of the international market.

Portugal: a destination in constant evolution on the world map.

'Orquestra Coreográfica do Selvagem' performs from July 24 to August 3 in Monsanto Forest Park, in Lisbon, combining dance and nature. An innovative performance that integrates art into the natural environment, providing a unique and immersive experience for the public.

Art and nature united in Monsanto.

The 'Classical Summer' festival, taking place from July 23 to August 2 in various locations in Lisbon, offers classical music concerts for art lovers. An opportunity to enjoy great works in inspiring settings, enriching the capital's cultural offerings during summer nights.

Classical music for unforgettable summer nights.

Portugal continues to innovate in its tourism offerings, with a focus on gastronomy. New farm-to-table restaurants and culinary workshops offer authentic and delicious experiences, while architectural and hotel innovations complement the offerings, ensuring a memorable and diverse stay.

Flavors and landscapes that inspire in Portugal.

The growth of the travel and tourism sector in Europe in 2025, with countries like Germany breaking records, indirectly benefits Portugal, which remains a fundamental player on the continent. The increased tourist flow in the region contributes to the prosperity and diversity of the offer across Europe.

Portugal: an integral part of European tourism success.

Portugal stands out for its welcoming and multicultural nature, with a diverse population open to new cultures. This characteristic enriches the visitor experience, who find an environment of inclusion and respect, making their stay even more enjoyable and enriching.

Discover the diversity and hospitality of Portugal.

The combination of high-quality services with competitive prices makes Portugal an irresistible destination for travelers worldwide. This cost-benefit relationship, combined with local hospitality, ensures that visitors get a memorable experience without compromising their budget.

Superior quality at an affordable price: the recipe for success in Portugal.

MICE trends for 2025, highlighted today, show a sector in constant evolution. In Lisbon, the 'Cidade Escura' concert series, running until December, offers a diverse musical program, uniting business innovation with the capital's cultural richness, creating a dynamic environment for business and leisure.

Events and culture: a perfect combination in Portugal.

Technology plays a fundamental role in Portuguese tourism in 2025, from customer relationship management to operations. The digitalization of processes ensures greater efficiency, speed, and transparency, providing an optimized experience for visitors and tour operators.

Portugal, a technologically advanced destination.

Portugal prioritizes the involvement of local communities in the development of sustainable tourism in 2025. Initiatives that promote interaction between tourists and residents, valuing local culture and products, contribute to a more authentic and beneficial tourism for all involved.

Tourism that benefits both residents and visitors.

The tourism sector in Portugal continues to record accelerated growth in 2025, driven by increasing international demand. Forecasts point to a continuous increase in visitors and revenue, reinforcing the positive impact of tourism on the country's economy and global image.

Portugal: an increasingly sought-after destination!

Portugal offers a cultural richness that goes beyond its stunning beaches. From music festivals to art exhibitions, from historic museums to contemporary galleries, the country offers a vibrant cultural tapestry that captivates visitors of all ages and interests, revealing its authentic soul.

Immerse yourself in Portugal's fascinating culture.

Portugal increasingly invests in ecotourism routes, promoting the discovery of its rich biodiversity and natural landscapes in a sustainable way. From national parks to nature reserves, there are countless options for nature lovers seeking authentic and environmentally respectful experiences.

Connect with Portugal's nature consciously.

'Benfica ao Luar' offers open-air cinema screenings in various locations until August 23, bringing the magic of cinema to warm summer nights. A cultural initiative that promotes unity and entertainment in communities, allowing people to enjoy movies under the stars in a relaxed atmosphere.

Magical cinema nights under the Lisbon sky.

The incentive travel industry in 2025 focuses on immersive and authentic experiences. Portugal offers a wide range of options for incentive programs, from team-building activities to cultural and gastronomic events, ensuring that companies can reward their employees with memorable and transformative trips.

Incentives that inspire and reward in Portugal.

The summer season brings the play 'Amigos da Treta' to Teatro Villaret, in Lisbon, until August 30, guaranteeing many laughs. In parallel, Portugal continues to attract real estate investment driven by tourism, with the sector showing great dynamism. A summer of entertainment and opportunities!

Culture and investment: a dynamic summer in Portugal.

Tourism statistics for 2024, released today, reaffirm the growth trajectory of the sector in Portugal, with a remarkable increase in tourist activity. This data indicates a promising future for 2025, with the country consolidating its position as one of the most sought-after destinations, by both resident and non-resident tourists.

Portugal, a booming destination!

Portugal continues to expand its luxury accommodation offerings in 2025, with the inauguration of new five-star resorts in the Douro and boutique hotels in historic neighborhoods. These new options elevate the level of Portuguese hospitality, offering exclusive and sophisticated experiences for the most discerning travelers.

Enjoy luxury and comfort in Portugal.

In 2025, Destination Management Companies (DMCs) in Portugal are more crucial than ever for the impeccable execution of MICE events. Their local expertise and in-depth knowledge ensure that every detail is managed with precision, providing authentic and unforgettable experiences for participants.

Trust local experts for your successful event.

The MICE industry in Portugal embraces technology for hybrid events and AI-powered conferences. Companies are exploring new solutions to ensure accessibility and personalized content, reinforcing Portugal's position as an innovative hub for business events and incentives.

Innovation and connectivity for your next event in Portugal.

MICE trends in 2025 point to increasingly immersive and interactive events in Portugal. Organizers seek to create experiences that engage participants on a deeper level, combining business with unique cultural and leisure activities that leave a lasting impression.

Create unforgettable events in Portugal.

Portugal's Travel & Tourism sector enters a 'Golden Era' in 2025, with forecasts to match 2024's historic performance. Foreign investment and domestic tourism reach record highs, consolidating the sector's central role in the country's long-term economic strategy. Excellent news for the Portuguese economy!

Portugal shines on the world tourism map!

Festival ao Largo, in Lisbon, offers memorable cultural nights from July 3 to 27, with symphony, ballet, and open-air theater performances. This emblematic event gathers the public around the arts, in a relaxed and magical atmosphere, perfect for warm summer nights in the capital.

Culture and art outdoors for everyone!

Portugal reinforces its commitment to sustainable tourism in 2025, with the implementation of new ecological initiatives and certifications for hotels. The expansion of ecotourism routes and the investment in electric vehicle infrastructures demonstrate concern for environmental preservation and responsible development.

Portugal, an eco-friendly destination for the future of tourism.

July begins with a vast cultural agenda in Lisbon, with a highlight on 'Julho no Avenidas.' Theaters, galleries, and cultural spaces open their doors for a month full of shows, exhibitions, and activities for all tastes. The city pulses with life and offers countless entertainment options.

Discover the cultural richness of Lisbon this July!

June 2025 data confirm the upward trajectory of tourism in Portugal, with a significant increase in overnight stays by non-residents. This growth reflects the country's attractiveness and the effectiveness of its promotional strategies. The tourism sector continues to be a fundamental driver of the Portuguese economy.

Portugal: a destination in continuous growth and evolution.

São Pedro's Day, celebrated on June 29, is marked by festivities in Évora and Sintra. With processions, popular dances, and cultural activities, these cities pay homage to the patron saint, keeping their traditions alive. It's an opportunity to discover the authenticity of local celebrations.

Experience the popular festivals and Portuguese culture.

The 2025 edition of Rock in Rio Lisboa comes to an end, leaving memories of intense days of music and celebration. Thousands of fans thrilled to epic performances and unforgettable moments. The festival consolidates Lisbon's position as a reference stage for major musical events.

Until the next edition, Rock in Rio!

Rock in Rio Lisboa, one of the largest music festivals in the world, enlivens the city from June 20 to 28. With a lineup full of national and international stars, the event offers a diverse and unforgettable musical experience. Besides music, there's entertainment, gastronomy, and a contagious party atmosphere.

Vibe to the sound of the biggest bands at Rock in Rio Lisboa!

Cinecapitólio Rooftop, in Lisbon, offers open-air cinema screenings from June 26 to October 18. Enjoy movies under the stars with a panoramic view of the city. It's a unique way to combine leisure, culture, and the beauty of summer nights in the Portuguese capital.

Summer nights, cinema, and incredible views in Lisbon.

The MICE (Meetings, Incentives, Conferences, and Exhibitions) sector in Portugal is embracing new trends, focusing on hybrid and sustainable events. Technology and artificial intelligence are transforming how events are planned and executed, ensuring more immersive and impactful experiences while promoting environmental responsibility.

Portugal: the future of corporate events is now.

The São João celebrations continue today, keeping the tradition and community spirit alive. The streets of Porto and other cities fill with color and joy, with popular dances and typical snacks. It's the perfect opportunity to feel the true heart of Portuguese culture and participate in a genuine festival.

Experience the contagious joy of popular festivals!

The São João Festivities in Porto, on June 23 and 24, transform the city into a vibrant street party. With hot air balloons, plastic hammers, and leeks, popular tradition takes to the streets, culminating in a fireworks display over the Douro River. Music, grilled sardines, and good cheer are essential ingredients.

An authentic and unforgettable experience for everyone.

Portugal continues to be a destination of choice for travelers worldwide. In 2025, the country expects a 9% growth in tourism revenue, consolidating its position as one of Europe's most dynamic markets. The focus on high-quality tourism and personalized experiences continues to attract visitors.

Discover why Portugal is at the forefront of global tourism.

The Sintra Festival, running until June 21, offers an unforgettable cultural experience with classical music and opera concerts in magical settings. A UNESCO World Heritage site, Sintra is the perfect stage for an artistic celebration, combining natural beauty with the architectural richness of its palaces and gardens.

A must-attend event for culture and music lovers!

Sintra is a fairytale escape near Lisbon.

Palácio da Pena sits atop misty hills in vibrant colors.

The Moorish Castle offers panoramic views.

Quinta da Regaleira hides mystical gardens and tunnels.

UNESCO-listed and rich in romantic architecture.

Perfect for one-day tours or themed events.

Cooler climate makes it refreshing in summer.

Try travesseiros – local sweet delicacies.

Sintra feels like stepping into another world.

Ideal setting for photography, inspiration, and escape.

Portugal is safe, accessible, and welcoming.

Excellent infrastructure for groups of all sizes.

A wide range of activities: culture, nature, food, and history.

Competitive prices and high-quality services.

Experienced providers offer fully customized itineraries.

From beach escapes to mountain hikes – it’s all here.

Friendly locals enhance every experience.

Unique venues for events and meetings.

Perfect for MICE, educational, and leisure groups.

Portugal delivers unforgettable group journeys.

Farm-to-table experiences are growing across Portugal.

Enjoy meals prepared with ingredients from nearby farms.

Participate in olive oil or wine harvests.

Connect with local farmers and traditions.

Events can be held in rustic estates and quintas.

Learn traditional cooking techniques from locals.

Menus change with the seasons and the land.

Ideal for team-building and culinary tourism.

Sustainability meets delicious authenticity.

A taste of Portugal, straight from the earth.

Cascais blends elegance, beaches, and tradition.

Just 30 minutes from Lisbon by train.

Enjoy seafood with Atlantic views.

Explore Boca do Inferno’s dramatic cliffs.

Historic villas house cultural centers and museums.

Cycle along the coast to Guincho beach.

Luxury hotels make it ideal for corporate stays.

The marina hosts yachts and fine dining.

Perfect setting for sunset cocktails and private events.

Cascais balances charm and cosmopolitan flair.

Alentejo is vast, golden, and tranquil.

Discover historic towns like Évora and Monsaraz.

The pace of life invites deep relaxation.

Fields of cork oaks stretch for miles.

Wineries offer intimate and organic tastings.

Stargazing in Alqueva is magical.

Gastronomy is rustic and full of flavor.

Perfect for retreats and off-the-grid experiences.

Ideal for groups seeking authenticity and peace.

A region to slow down and connect deeply.

Sustainability is central to Portugal’s tourism.

Many hotels are eco-certified and locally owned.

Opt for train travel to reduce your carbon footprint.

Choose restaurants that use local and seasonal ingredients.

Respect nature in protected areas and reserves.

Support artisans and buy handmade souvenirs.

Bring your own reusable bottles and bags.

Look for eco-friendly tours and activities.

Travel consciously and positively impact the local community.

Portugal is committed to responsible tourism.

Azulejos are iconic Portuguese ceramic tiles.

They tell stories through color and pattern.

Found in churches, palaces, train stations and homes.

Visit the National Tile Museum in Lisbon.

They reflect centuries of Moorish and European influence.

Modern artists continue the azulejo tradition.

Workshops let visitors paint their own tile.

Azulejos are both art and architecture.

Perfect as unique souvenirs or décor inspiration.

They bring beauty to every corner of Portugal.

Portugal uses the Euro as currency.

The official language is Portuguese, but English is widely spoken.

Weather varies by region – coastal areas are milder.

Public transport is reliable and affordable.

Tipping is appreciated but not mandatory.

Tap water is safe to drink.

Shops often close for lunch in smaller towns.

Time zone is GMT+1 in summer.

Pack comfortable shoes for walking on cobblestones.

Respect for local customs is appreciated by locals.

Porto is Portugal’s cultural soul in the north.

Visit Livraria Lello, one of the world’s most beautiful bookstores.

Explore the Serralves Museum and gardens.

Stroll along Ribeira with views of Dom Luís I Bridge.

Taste Port wine in Vila Nova de Gaia cellars.

Attend a live Fado night in intimate venues.

Try the traditional 'francesinha' dish.

Walk the Clérigos Tower for panoramic views.

Combine heritage with modern city vibes.

Ideal destination for groups and small events.

The Douro Valley is a UNESCO World Heritage site.

Terraced vineyards line the hills by the Douro River.

Wine tasting in centuries-old estates is unforgettable.

Boat cruises offer a different perspective of the landscape.

Quaint villages like Pinhão are full of character.

The region produces the world-famous Port wine.

Spring and autumn are ideal for visits.

Local cuisine includes delicious roasted meats and codfish.

Perfect for group incentives and corporate retreats.

Nature, tradition, and hospitality meet here.

Cultural programs in Portugal connect people to place.

Fado nights in Alfama offer emotional authenticity.

Workshops in azulejo painting or cork crafting add depth.

Visits to historic sites bring stories to life.

Portuguese traditions enrich team and leisure trips alike.

Local guides provide insight beyond the surface.

Gastronomic routes blend culture and flavor.

Festivals showcase music, dance, and community.

Programs can be adapted for any age or group size.

Culture here is not staged — it’s lived.

Portugal is welcoming, safe, and easy to explore.

The official currency is the Euro (€).

Portuguese is the national language, but English is widely spoken.

Portugal uses the GMT timezone (or GMT+1 in summer).

Tap water is drinkable and safe.

Public transport is efficient in major cities.

Credit cards are accepted in most places.

Weather varies — light layers are recommended.

Pack comfortable shoes for walking tours.

Advance bookings are advised in high season.

Turn-key events simplify logistics and maximize impact.

Portugal offers venues for all sizes and styles.

Local partners ensure seamless coordination.

Each detail is tailored to your client’s needs.

From concept to execution — all under control.

Catering, transport, tech, and entertainment are handled.

Multilingual staff enhance the guest experience.

Compliance and insurance are fully managed.

Focus on the outcome, not the obstacles.

Portugal makes event planning efficient and elegant.

Beyond the famous beaches lie secret coastal treasures.

Cacela Velha is a quiet village with stunning views.

Praia da Ursa hides beneath dramatic cliffs near Sintra.

Comporta offers barefoot luxury and rice fields.

Wild beaches in the Alentejo remain untouched.

Seafood here is fresh, simple, and unforgettable.

Sunsets are golden and crowds are few.

Ideal for VIP escapes and exclusive tours.

Accessible yet still off the radar.

The coast of Portugal has magic in every cove.

Portugal’s natural landscapes inspire team connection.

Forests, beaches, and mountains offer creative venues.

Activities include treasure hunts, hikes, and kayaking.

National parks like Peneda-Gerês are ideal for groups.

Outdoor workshops foster communication and trust.

Nature breaks the routine and sparks innovation.

Programs can be customized for any team size.

Professional facilitation ensures meaningful outcomes.

Eco-conscious practices keep events responsible.

Reconnect your team in Portugal’s great outdoors.

Alentejo is a land of open skies and gentle hills.

It’s ideal for slow travel and authentic experiences.

Whitewashed villages like Monsaraz are picture-perfect.

Olive groves and vineyards stretch to the horizon.

Local cuisine features bread, herbs, and hearty dishes.

Handcrafted pottery and textiles reflect regional art.

Rural retreats are perfect for corporate offsites.

Star-gazing in the Dark Sky Reserve is unforgettable.

A place where time slows down and silence heals.

Alentejo touches the soul of every visitor.

Traveling sustainably protects what makes Portugal special.

Choose eco-certified hotels and local guesthouses.

Use trains and public transport where possible.

Support small businesses and regional artisans.

Enjoy local, seasonal foods in traditional markets.

Participate in low-impact outdoor activities.

Respect natural parks and protected areas.

Minimize single-use plastics during your trip.

Book with DMCs that prioritize green practices.

Leave only footprints and positive memories.

Portugal offers a rich collection of museums.

MAAT in Lisbon blends art, architecture, and technology.

The National Tile Museum celebrates azulejo culture.

In Porto, Serralves Museum showcases modern art.

The Calouste Gulbenkian Museum houses rare treasures.

Military and maritime museums trace national history.

Many museums are located in historic buildings.

Special events and temporary exhibitions are frequent.

Great options for group cultural programs.

Portuguese heritage is alive in every exhibit.

Douro Valley is one of the world’s oldest wine regions.

Its terraced vineyards create a breathtaking landscape.

Visitors can taste award-winning Port and table wines.

Quintas offer guided tours and food pairings.

River cruises along the Douro are a peaceful delight.

Harvest season in autumn is a festive experience.

The valley is a UNESCO World Heritage Site.

Traditional cuisine complements the wine experience.

Perfect for incentive travel and corporate retreats.

A destination where nature and tradition meet.

Lisbon combines history, culture, and gastronomy like few cities in Europe.

The Alfama neighborhood enchants with its narrow streets and live fado music.

The view from Miradouro da Senhora do Monte is unmissable.

The Jerónimos Monastery is a symbol of the Manueline style.

Tram 28 takes you through iconic spots in the city.

In the Chiado district, traditional shops and cafés await you.

Don’t miss trying the famous Pastéis de Belém.

The sunset seen from Cais das Colunas is magical.

It is recommended to walk to truly feel the charm of Portuguese sidewalks.

Lisbon is welcoming, vibrant, and unforgettable.